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REPORT: Telling the story of transition to greener economies

The green economy narrative is working. Governments, north and south, are taking action. Businesses are seeing financial opportunities. But it is not yet the mainstream choice. Why not?

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On 1 September 2014, 120 leaders from business, civil society, research, policy and the UN gathered at ICAEW’s offices to consider how to take the green economy into the mainstream. Together, we tackled three questions:

1. What is the current status of the transition to green economies across the world?
2. What are the best green economy pitches to people, power, and media?
3. What progress is being made on financial system reform and how can green economy contribute?

Come on an online journey (Prezi) with us to find out our conclusions or read the summary report here.

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