Audience & Narrative Development

In collaboration with our partners Development Alternatives (DA) in India, Libélula in Peru and ACODE in Uganda, in 2024 the Green Economy Coalition delved deep into audience and narrative research to support the transition to a just, green and circular economy. Over 8 months, the three local hubs brought together separate stakeholder coalitions to identify critical audiences – all with the aim of promoting inclusive green economies.

A circular economy is a regenerative model that minimises environmental impact by maximising resource use. It treats products, materials, and waste as valuable resources to preserve.

Read more:

Bring back BIC – a new lease of life for the BIC Law in Peru: GEC members, Libélula, brought renewed energy to push forward a green government initiative in Peru through a new communications strategy

A guide towards sustainable policy in India: Delve into audience and narrative research carried out by our partners Development Alternatives to promote green inclusive agendas in India

In Uganda, ACODE worked to influence policymakers to enable Ugandan enterprises to operate circular business models. The toolkit produced by ACODE comprehensively equips users with knowledge sources promoting the importance of circular economies.