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Measure What Matters - website launches

By GEC · 08th March, 2014
Image: GEC
Measuring What Matters, a new global initiative aiming to bring greater alignment between corporate, national and global metrics of 'success' has been launched by the Green Economy Coalition and partners.

Led by the Green Economy Coalition, the project brings together the Stockholm Environment Institute (SEI), The Prince’s Accounting for Sustainability Project (A4S), the Global Reporting Initiative (GRI), the International Institute for Environment and Development (IIED) and Stakeholder Forum

In less than two years the United Nations will decide on a new set of Sustainable Development Goals (SDGs) which have the potential to transform our future. The goals will be applicable to all countries, rich and poor, and will recognise the two-way relationship between flourishing natural systems and healthy communities.

But, the SDGs will only be transformative if they also prompt national governments, businesses, and individuals to shift their priorities.

Over the last few decades there has been a proliferation of sustainability indicators at the global, the national (Beyond GDP) and the corporate level (sustainability reporting metrics). But to date, these new indicators have been developed in isolation from each other. The lack of coherence between indicators emerging at different levels of decision making risks derailing the shift to more green and fair economies.

Measure What Matters brings together leading practitioners and advocates from across the world. Together, our mission is to bring greater alignment between corporate, national and global actors as to how to better measure progress, using the health of our planet and the wellbeing of our communities as our yardstick rather than profit alone. Over the next three years we will be:

1. Identifying overlaps between different indicator sets as the corporate, national and global level
2. Convening a High Level Working Group from business and policy to understand how to bring alignment between so many different indicators sets
3. Lobbying policy processes to develop the SDGs, alternative GDP indicators and enhanced corporate reporting.

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