Global Green Attitudes Survey 2025 - Our latest global poll finds strong support for green

Eight in 10 people prioritise protecting natural resources over economic growth

84% of people globallywould choose stronger environmental protection even at the cost of slowed economic growth, according to a new survey published by the Green Economy Coalition and polling firm Savanta. And – contrary to many established narratives – demand for green action is considerably stronger in poorer countries than wealthier ones.

The survey - which launches as the COP30 climate summit closes in Belem, Brazil – polled more than 10,000 people across 10 countries, and found overwhelming public support across all countries for environmental protection and a green transition.

Green backlash?

Despite some politicians’ net-zero nervousness and increasing timidity on climate, our survey shows that public support remains high. 73% agree that politicians are not keeping up with what people want them to do on the environment – and a shocking 55% globally agree that politicians have “given up addressing climate change”.

69% globally say they personally are taking more action than last year. The results were highest in India (82%), China (79%), Nigeria (79%) and the lowest in Australia (46%).

Trust in the future

Despite this strong public support for environmental action, there is a notable split in trust towards political leaders’ ability to ensure a sustainable future. While China shows remarkably high trust levels (83%), wealthier countries like Australia (29%) and South Africa (22%) exhibit scepticism. This underscores the need for stronger environmental leadership and proactive government policies.

Slight softening of some types of support?

Willingness to make trade-offs for sustainability remains steady, apart from when it comes to personal economic trade offs, where there is a single-digit softening of support compared to the 2024 survey.

Carina Bachofen, Green Economy Coalition Convenor said:

“The British public clearly cares about nature and the environment, and they see protecting them as a national priority.”

“People want the government to get serious about renewable energy and to crack down on industrial polluters.”

“Given the cost-of-living crisis, it’s no surprise that most households can’t afford to pay more themselves for greener options. But it’s still heartening to see that they are prepared to make other trade-offs for sustainability and support government action on these issues.”

“Going green isn’t a luxury, it’s an investment. Clean energy, climate-ready cities and resilient farms will boost our economy and make Britain stronger in the long run.”