Telling the story of transition to greener economies

Jacinta Iluch Valero Flickr
Image: Jacinta Iluch Valero / Flickr

How do we move the green economy into boardrooms, classrooms and pressrooms? What are the essential elements for telling the story of transition? 


On 1 September 2014, 120 leaders from business, civil society, research, policy and the UN gathered at ICAEW’s offices to consider how to take the green economy into the mainstream. Together, participants tackled three questions.

  1. What is the current status of the transition to green economies across the world? 
  2. What are the best green economy pitches to people, power, and media? 
  3. What progress is being made on financial system reform and how can green economy contribute?

Our new report, Telling the story of the transition to a green economy, explores answers to these questions.

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